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June 27, 2012
For More Information, contact:
Luther Strange
Joy Patterson (334) 242-7491
Alabama Attorney General
Suzanne Webb (334) 242-7351
Jeff Sommer (334) 353-2199
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(MONTGOMERY)–As the result of an investigation and settlement by Attorney General
Luther Strange and others, a private company has been forced to stop its deceptive and
inappropriate use of the internet domain GIbill.com and to surrender that domain to the U.S.
Department of Veterans Affairs. The settlement further requires QuinStreet,Inc. to pay $2.5 million
as part of the consumer protection settlement.
This bipartisan multistate enforcement action, which is a result of the ongoing
investigations of the recruiting and deceptive business practices of some proprietary colleges by
state attorneys general, was led by the Kentucky Attorney General’s Office. The Alabama
Attorney General’s Consumer Protection Unit has been an active participant in the working group
that conducted the investigation and reached the agreement. A total of 20 Attorneys General joined
in the agreement announced today.
“Those who have served and sacrificed for our country deserve better than to be deceived
by a company that purports to serve their educational interests but whose goal is actually its own
exploitation of the benefits earned by these servicemembers,” said Attorney General Strange.
The states alleged that the owner of GIBill.com, QuinStreet, Inc., violated the states’
consumer protection laws in the course of operating websites that generate leads primarily for the
for-profit education industry. The states reported that several of the company’s sites targeting
military servicemembers, including GIBill.com, were deceptive and misleading in giving the
appearance that the sites were operated, owned or endorsed by the U.S. government or military.
The states found that the sites were misleading in giving the impression that the schools
listed as “eligible GI Bill schools” were the only schools at which the veterans’ benefits could be
utilized. In fact, the list only consisted of QuinStreet clients, which were primarily for-profit
“I applaud the state Attorneys General for the settlement announced today to protect
servicemembers from misleading and deceptive websites that target their GI Bill benefits. These
new consumer protections will help ensure that veterans looking online to learn more about the GI
Bill will find accurate information about the benefits they have earned through their service and
sacrifices for our country,” said Holly Petraeus, assistant director for Servicemember Affairs at the
Consumer Financial Protection Bureau.
501 Washington Avenue Montgomery, AL 36104 (334) 242-7300
www.ago.alabama.gov Page 2 of 2

As part of the settlement, QuinStreet will relinquish ownership and control of the domain
GIBill.com to the Department of Veterans Affairs, which will utilize the domain to promote the GI
Bill program and educate servicemembers about the benefits available to them under the program.
QuinStreet will also shut down and cease to use any domain names that include the term “GI Bill.”
As part of the agreement, QuinStreet will pay the states a total of $2.5 million to settle the
consumer protection claims.
“At VA, it is part of our mission to support and encourage veterans as they seek higher
education. We must ensure that they are adequately and accurately informed about their
education options throughout the process,” said Department of Veterans Affairs Deputy Secretary
Scott Gould. “Predatory, aggressive and deceptive marketing directly inhibits our ability to ensure
they understand those options. This settlement is a positive step towards ensuring our Veterans
have the education opportunities they’ve earned. VA stands with the states’ Attorneys General,
and all Americans, in protecting veterans from predatory, exploitive or deceptive marketing of any
Other terms of the settlement
The Twitter, Facebook, and other social media accounts associated with GIBill.com will be
All QuinStreet military-related sites will have unavoidable, clear and conspicuous
disclosures adjacent to the website logo and website name that clarify the site is not owned
or operated by the U.S. government.
Disclosures that the schools listed on the sites are not the only schools that accept GIBill
benefits, and links to the VA’s page that provides a complete list.
All of QuinStreet’s education-related websites will have disclosures that clarify that schools
responsive to a consumers’ search are advertisers or pay to appear on the sites.
QuinStreet will no longer be able to make any claims that the information presented on the
site is “neutral” or “unbiased” or that schools are “top” or “best” unless the information
comes from an independent source.
All QuinStreet education-related sites must have an “About us” page and an FAQ page that
clearly explains the site is owned by QuinStreet and contains identifying information about
the company and its business operations.
Notice and opportunity for QuinStreet to remedy any discovered future violations to the
satisfaction of the state Attorneys General.
The settlement filed this morning in Franklin Circuit Court in Frankfort, Ky. concludes the
investigation of QuinStreet. Attorneys General will monitor sites owned by the company going
forward to ensure compliance with the settlement.
The states participating in today’s settlement include: Alabama, Arkansas, Arizona,
Delaware, Florida, Idaho, Illinois, Iowa, Kentucky, Massachusetts, Mississippi, Missouri, New
York, Nevada, North Carolina, Ohio, Oregon, South Carolina, Tennessee and West Virginia.